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Tips: Making the Most of a Conference Exhibit Hall

Attending an industry conference is a great way for professionals in the field to learn about new technologies, stay up-to-date on current trends and make valuable networking contacts. The conference exhibit hall is the best place to receive all of these benefits in one place.

Walking into the exhibit hall can sometimes be a lot to take in with booths, vendors and salespeople lining the room – but the best thing you can do is embrace it! You’re surrounded by people who have a wealth of industry related knowledge to share with you.

We’ve summarized 5 tips to help you make the most of the exhibit hall at a conference.

Go in with a plan
Most conferences should have their exhibitors listed on their website homepage. Avoid feeling overwhelmed by finding out which exhibitors will be there and make a list of people and companies you want to speak with.

Budget your time
Make sure you budget your time and visit the booths you want to see during breaks. Break your exhibit hall time into a series of small visits. Visiting the exhibit hall multiple times for shorter periods of time, rather than trying to see every vendor and exhibit in one shot, can help you see all of the vendors you wish to see.

Take advantage of face-to-face time
Once you’re at a booth, it’s worth investing the face-to-face time you have with the vendor. Find out the information you need by going in with an idea of what you want to know or what questions you might have. Exchange your contact information and if there is a demo, spend some time watching how it works.  An in-person demo is much more rewarding then a 5 to 10 minute video online. You’ll thank yourself later.

Take the experience back to work with you
Conversations don’t just stop in the exhibit hall. A great conversation with a vendor about their product or service can lead to making new purchases for your workplace. Even if you’re not the person to make purchase decisions, you can take the information back to work with you and give it to the person who is responsible.

When attending your next conference, make time for the exhibit hall! It is a great place for speaking and networking with the exhibitors and seeing the latest and greatest technologies, tools and platforms.